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The founders launched the app at Howard University in April, and received over 17,000 downloads in its first month, outperforming an early Tinder.
In spite of the egalitarianism that permeates millennial culture, and wide-spread acceptance of interracial couples, on-line dating is anything but color-blind.
According to the Ok Cupid study, Circumstances are not much better for Black men given the marked preference for white men, among white, Asian and Hispanic women on mainstream dating sites.
And for Black people seeking other Blacks, the pool is often too shallow to generate meaningful matches.
Going forward, the team is preparing for an HBCU college tour this fall that includes Howard, Hampton and North Carolina A&T among others.
BAE utilizes campus ambassadors, college students who help the team promote the app among Black college students and alumni, while receiving intern experience, sometimes even credits, and contacts in exchange.